Hi!… I’m Ariela Wilcox. I’ve been a Literary Agent in Del Mar (San Diego) California for over 23 years. I am the ONLY U. S. Developer of Certification Programs with Licensing Protections for Professionals and the #1 Leverage through Licensing Expert.

I didn’t know much about the power of LEVERAGE until I was in my 40’s and began to see how some Authors leveraged a book into a powerhouse money making business through the POWER of LEVERAGE. (Think: Harv Eker- The Millionaire Mind and Robert Kiyosaki – Rich Dad Poor Dad). In publishing we call these series “franchises” (not to be confused with franchising).

Even though I chose as my practice first time authors, (For over 23 years I’ve been the only Agent in the U.S who works only with first time authors and oversees the writing of a book and edits the first draft in 6 weeks), I always was looking for a way Clients and Authors could make EXTRA money while they wrote and launched a book, or ran a business.

I was fortunate to sit with an IP (Intellectual Property) Attorney about a calendar I had designed for women which had a business model attached to it (The Feminine Focus ®) to see how I could protect the business model. We decided that I could put it under Trade Secret law. We talked about licensing it as well. This visit gave me an idea. What if ANY IDEA, BUSINESS or SERVICE, could be licensed? I then developed a form of licensing that could be used for any SYSTEM: A Business, Service, certain Methods, Medical, or Psychological Protocols that Professionals and Business owners have developed and which could be DUPLICATED by others. I called this BUSINESS MODEL LICENSING. 23 years later I’m the # 1 U.S. Expert in Leverage through Licensing.

In addition to representing authors to Publishers, and helping Professionals and Authors set up SIGNATURE PROGRAMS with a potential of 2 – 4 STREAMS of REVENUE so that they STAND OUT in their field, I started a division of The Wilcox Agency for the purpose of teaching Owners and Professionals how to LICENSE their Programs, Businesses or Services and bring in money WHILE they still ran their Business or Service, Medical Practice, Psychological Methods, Classes or Programs.